So, anyway, when I try explaining to colleagues that I have reservations about using case studies as training material because people get hung up in the particularities, the detail, which is non-transferable, and that we should tell stories, yes, about what companies do, but don’t be naive enough to think that if you present enough facts, figures, analysis, charts, graphs, cobbled together as a case study then you have done something scientific.

You haven’t.

As usual, Seth Godin explains it better than me. They’re analogies (stories in other words), stoopid, he says.