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Monday, July 21, 2008

 

How to succeed in marketing


Wednesday, July 16, 2008

 

How not to give customer service in a downturn


When trading conditions get tough, you have to take even more care of the customers. If that message isn't clear from leaders at all levels in the organization, watch out for this kind of customer service as a result (the clip is about three and a half minutes):

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Monday, July 14, 2008

 

Why I hate Ikea, Ryanair and Capital One


Not me. But Shaun Smith, who writes a nice piece on this in the GCCRM July e-newsletter, which you can read here:

"There are some brands that I hate: Brands like Ryan Air, IKEA and Capital One. Yet I admire them for their singularity of purpose, clarity of vision and superior returns.I hate Ryan Air because it ...full story


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