Sir Terence Conran was once asked to describe himself in ten words. He replied ‘Ambitious, mean, kind, greedy, frustrated, emotional, tiresome, intolerant, shy, fat.’

Dan Pink says we can go even shorter in describing ourselves. He points to the book ‘Not Quite What I was Planning’, six word memoirs by a collection of people, both famous and obscure.

Now, this sounds trivial, but we live in a world of digest, where your leadership ‘brand’ has to be conveyed fast and deep. Remember Tom Peters’ powerful idea ‘Brand You’; that you have to brand yourself through your behaviour as a leader to stand out as unique, because the market tells us difference wins, sameness doesn’t?

So, here’s a useful exercise: what six words sum you up as a leader? Come up with six word then try them out on your colleagues to see if they agree. It’ll help you sharpen your leadership brand - aligning how others perceive you with how you perceive yourself as a leader.

Dan tried it at a business conference he was attending and these are a few of the replies. They aren’t specifically about leadership, but you get how it works by reading them:

* Did what I was supposed to.

* Happy, sad, angry, confident, really happy.

* Unsure, but you would never know.

I like that last one in particular - describes a lot of people in leadership positions.

One of the first things Jack Welch did as a 24-year-old manager of a GE plant was blow up the part of the plant he was responsible for.

The head of the plant called him to his office to explain.

Welch, assuming this was the end of his managerial career, duly explained that he was experimenting with a different mixture from the standard one and it had caused an explosion. The plant boss probed further, asking him why and what he had hoped to achieve.

Satisfied that Welch had

a) learnt a lesson from the experiment and

b) had practised sound thinking, just needed to adjust his risk analysis, the plant head protected Welch and he kept his job.

Welch says that act of leadership had a profound effect on him for the rest of his life. As head of GE, Welch championed experimentation, learning from mistakes and not blaming people if an attempt at something new went wrong...unless they repeated the same mistake more than once, that is.

Source for this story: My notes from a conversation between Jack Welch and the journalist Kirsty Wark. She had spotted the story in his book Jack, Straight From The Gut and so asked him about it. A secondary learning point: he tells that story to make it clear that leaders are not infallible and need to admit to their own mistakes - admit their own fallibility - if they are to create a culture in which others are honest and admit to mistakes, too. Otherwise you get the myth that the leader can't be wrong and everyone covers up evidence to the contrary, and also never admit that they themselves are wrong.

"Heroes don't have a special personality. They are not more compassionate, more altruistic, more or less of anything. They are simply people that in a particular situation where most people, observing something bad, do nothing, then the hero is the one who steps out of the crowd and challenges the definition of the situation, challenges the authority, dissents, defies, rebels and does not comply."

That's psychologist Philip Zimbardo talking to BBC Radio 4 in an interview this week.

Zimbardo is famous for the classic Stanford Prison Experiment when back in 1971 he turned the university basement into a fake prison where the young men playing the guards soon started abusing the people they were told were their prisoners. He showed how much circumstances can distort how individuals behave and how, given complete control over others, anyone can act as a monster.

Now he's turned his attention to how to create environments in which people do the opposite - act heroically. His definition of 'a hero', above, maps onto the everyday leaders carrying out acts of leadership up and down the organization, regardless of position, that we need today.

I can't reproduce a transcript here of much more of the item than the quote above without breaching the BBC's copyright. But, if you have Real Player installed and go to this link, you should be able to listen to it yourself. After you hit the link, below, and once you are in the BBC site, look for the 'All In The Mind' programme title and click on that to listen again. If it doesn't let you in jump down this page to the other link, which also lets you take this further:

BBC Radio 4, All In The Mind Programme, Thursday June 5th .

In case that doesn't work for you, this link, below, goes to a blog post from Zimbardo in which he talks about stimulating the heroic imagination.

"I believe that an important factor that may encourage heroic action is the stimulation of the “heroic imagination”– the capacity to imagine facing physically or socially risky situations, mentally struggle with the hypothetical problems these situations generate, and consider one’s actions and the consequences."

Your role as a leader, then, becomes stimulating the heroic imagination in people - making them realise what they are capable of. There's a clip in The Leadership Hub, on the Home Page at time of writing, that gives a fictional example of a teacher stimulating the heroic imagination - the belief that someone can take the lead and accomplish something great - in the movie Paying It Forward. Here's the link to the Zimbardo blog post:

Philip Zimbardo on the heroic imagination